June 1, 2015 Donald Scarinci

Following up on the success of the two previous Sigma art lens series lenses—35mm f/1.4 and 50mm f/1.4—a choice between the new Sigma 24mm f./1.4 or Nikon 20mm f./1.4 released around the same time looked like it might be tough. Now that the reviews are in, it would appear that the Sigma 24mm f/1.4 is not quite up to the standard of their other Art Lens Series lenses. Nikon purists can buy the new Nikon 20mm f/1.8 knowing that photographers without Sigma Stigmaphobia won’t best them. The general consensus among reviewers is that the Sigma’s latest addition to the wildly…

June 2, 2014 Donald Scarinci

Wouldn’t it be wonderful if Nikon would announce the lenses they plan to make for the year at one time?  That would certainly remove the anxiety from some purchase decisions and allow photographers to budget and plan their expenses for the year. Now that Sigma and Tamron are making lenses competitive to Nikon in quality, perhaps Nikon should revisit its marketing strategy.  An annual announcement of all new lenses for the year might cause sales of older model lenses to decline, but it would certainly help keep Nikon lenses with Nikon cameras and help prevent Nikon owners from straying. The…